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I would like to take this opportunity to tell you how executive coaching can benefit you and your company. I have been a senior executive in consumer and business publishing, direct marketing and book publishing. With my operating experience and commitment to helping people work to their potential, I am excited to tell you about my executive coaching business.

Executive Coaching and Your Company

Executive coaching makes managers more effective. It's as simple as that. A 2001 study showed that coaching caused improvements of 30 to 50% in such tangible areas as retention, customer service, and productivity, as well as improvements of 40 to 75% in other areas, such as commitment, job satisfaction and teamwork.

Executive coaching is one of the fastest growing practices in management development today. Importantly it's also an investment in your company, to invest in the best and brightest talent and make them better at what they do.

The coaching process involves setting individual goals and working in a disciplined fashion to achieve them. Executive coaching builds on the strengths of valued executives so they, in turn can strengthen your organization.

Here are a few of the specific benefits you could see from executive coaching:

  • A young executive refines management skills that enable him to move to the next level
  • A high level executive changes one aspect of his management style and your organization functions better than ever before
  • A successful regional manager is promoted to headquarters and successfully manages relationships with senior management and a new national staff
  • A talented executive learns the communication and management style required to lead the successful start-up of a new business

And the benefits are even broader. You get more effective managers for certain, but along the way the whole organization gets energized from the coaching process going on around them. Communication is better, people are motivated... all because you are creating what I like to call a feedback rich environment.

Why it Works

Executive coaching is a method of identifying specific performance goals then making a plan to reach those goals. It's a structured system of assessing and changing behaviors. Executive coaching is action oriented. That's why people can actually change the way they communicate and manage.

People once thought coaching was a way to fix problems, but in today's world, it's much bigger than that, and a lot more positive. Executive coaching simply makes people better at what they do.

Could Executive Coaching Help You?

Investing in people, refining their management skills, teaching them new skills and importantly letting them know you believe in them makes executives perform more effectively.

If you would like to understand better how executive coaching could benefit you, your people and the success of your business, please contact me and I will come in and talk to you.

- Robert Krefting, Executive Coach


When I started the coaching process, I was a little unclear on what was involved and, to be honest, somewhat skeptical. Working with Bob Krefting turned out to be one of the best things I have done in my career. We really worked hard on some key facets of my new responsibilities. My company went through some major organizational changes while Bob was working with me, and he was very useful in helping me handle the changing situation. I am now a believer in the coaching process, and I am really grateful to Bob for all of his help.


Glenn Hilsinger
Vice-President, National Accounts
Leading National Health Insurance Company